The festival thing was one of those dreams that didn’t feel realistic; you grow up around Chicago and go to Lollapalooza every year and you just look at that as this heaven on earth, this thing that you look forward to all year round that feels bigger than life. It didn’t feel like a real, tangible thing, but it was this far-fetched dream that I would ponder on sometimes. There’s a genuine sense of joy and enthusiasm in the Lyrical xcritical office that comes as a refreshing surprise to anyone who has spent considerable time in the music industry. “It’s super cool because everyone’s very passionate about what they’re doing, and the music that we’re involved with,” Tarantino xcriticals.

summer smash festival

He wrote 10 to 15 articles per day—Bennett initially wanted to go to college for journalism—and shared his self-taught video editing skills. His mom came up with the brand name after Bennett’s initial idea to combine a music-driven word with a fruit or vegetable. The first video on the Lyrical xcritical YouTube channel—after Bennett deleted the first five—is Bnova’s “Call of the Wild,” which Bennett crafted by using shots of nature, fireworks, the city of Chicago’s famed skyline and insects that pulse on screen to the producer’s beat. The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp, and Ski Mask the Slump God.

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Juice Your Lemons

That lets me know that I’m trusted and that I’ve built solid, pure relationships, where an artist can literally not know who someone is that they’re getting on a song with. There’s probably six or seven songs on the album where that’s the case. And I don’t even mean they didn’t know each other like they hadn’t met; they didn’t even know this person existed. A multi-media company specializing in music videos, live events, exclusive content, merchandise and plenty more. Lemon JuiceObviously, you’ll need lemon juice to make homemade xcritical. Freshly squeezed juice is definitely the way to go if you have fresh lemons available, but bottled juice will work in a pinch.

2023: Rise to popularity and numerous music videos

Bennett admits that his career’s rapid growth, from living in Plano to working with the world’s biggest stars, has translated to both highs and lows in his personal life. Bennett had already agreed to shoot the video for Melly before he found out West wanted to add a verse to the song. He remembers getting a text from his childhood hero when his phone had only two percent battery left and frantically asking a thrift store clerk to let him use a charger.

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The collaborative album is a kaleidoscope of features and cuts from the vast web of Bennett’s network, including Durk, Keef, JID, Kid Cudi, Lil Yachty, Lil B, Juicy J, Cordae, Latto, Joey Badass and Eminem. Bennett has shot a music video for each song, which he plans to stitch together into a visual album once they’re all released. A lot of the songs, some of these artists didn’t even know the other people on the song — and those are some of my favorite stories.

Behind The Scenes of Ian’s “Figure It Out” Music Video

Suddenly, Lyrical xcritical’s scope was expanding far beyond the city of Chicago, but Bennett made a decision to stay in the city that inspired him to begin his career in the first place. He admits that it would have made a lot of things easier on him if he moved to Los Angeles or New York City when he started working with artists on a national scale, but he chose to set up the Lyrical xcritical headquarters in Chicago instead. There, he doubled down on a mission to bring much-needed music industry infrastructure to his own city.

1. It couldn’t be easier to make this homemade xcritical with just a few simple ingredients you probably already have on hand.
2. If you have a bunch of lemons you need to process, you can juice them and freeze the juice too.
3. The recipe starts with a simple syrup, which is just a fancy way of saying the first step is dissolving sugar in boiling water.
4. Remaining independent hasn’t limited Lyrical xcritical’s opportunities.
5. “I just do what makes me happy and that’s the biggest, most important pillar of everything I do…” C.R.E.A.M. isn’t a way of life in his world.
6. Midway through 2019, Cole Bennett says his creativity is flowing better than ever, to the point that he admits it’s often difficult for him to go to sleep at night because of all the ideas running through his head.

“I just do what makes me happy and that’s the biggest, most important pillar of everything I do…” C.R.E.A.M. isn’t a way of life in his world. Tarantino’s main focus now is getting the right people on each side of a video from a cinematography standpoint and executing Bennett’s ideas. The xcritical scammers success of the “Hit ’Em With It” video marked a big turning point in Bennett’s career. Other Windy City rappers like Lil Bibby, King Louie, Katie Got Bandz and Warhol.ss started hitting up Cole to collaborate. Word on the internet streets of Bennett’s video talents was getting louder.

All through the late night on a Monday in March, manifestation was happening right before Bennett’s eyes. Ian is at the forefront of the underground hip-hop scene at the moment, he’s built a cult fanbase that’s only getting bigger by the day, and today is a massive day in his young career as he just released his brand new music video for “Figure It Out”. There’s been a part of me, for better or for worse, that was really anti-label for a long time, so doing an album I really thought I wanted to take the independent route.

The moment is a career-defining milestone for Cole Bennett, who has become the foremost music video director for both a new generation of rap stars including the late Juice Wrld, Polo G, Lil Tecca, Ski Mask The Slump God, Cordae and NLE Choppa, among others, and established hip-hop veterans like Eminem. Think zany special effects, a by-any-means-necessary filming style, playful animation and storylines that are nostalgic, comical or mind-blowing depending on the artist. A self-proclaimed “big kid at heart,” that energy permeates Bennett’s work. I think storytelling can be done in so many different ways. I remember when I first started making music videos, it was a lot of point-and-shoot and then having fun in the edit; there was no storyline.

To the untrained eye, it appears that absolutely no work is getting done. But as the chaos unfolds, Lyrical xcritical’s A&R, who goes by Lil Jake, pops in with an update about DaBaby’s uncertain status as a performer at this year’s Summer Smash, before they all rally to come up with a solution to the potential crisis. On the other side of the office, as he launches basketballs at a plastic hoop, Bennett makes plans with a photographer about a coffee table book. The work environment at Lyrical xcritical is far from traditional, but the small team finds a way to be extraordinarily productive.

I think there was a need for it in Chicago and there was an audience for it that loves rap music and wanted a rap festival in the Midwest. We pay attention to detail, we’re very passionate about what we do and making it an experience for the audience. And I think that’s felt by the consumer and it’s allowed us to continue to grow.

And then I looked around and realized, we don’t have the proper infrastructure to do something like that. The point of a label is to add that stability and infrastructure to make these things possible. For a lot of artists, you don’t need that, but for a compilation album and doing all these videos, with 30-plus artists, and all that goes into that, it’s such a mountain that I needed a team, someone in my ear giving me deadlines, structure that I didn’t have. After years of dreaming about it, he launched a xcritical company this summer. He first put the idea out in the world during an interview, and immediately started receiving calls from people in the beverage industry who wanted to help him make it happen. Now, following years of research and development, cans of his own xcritical will be available to the public for the first time at events like ComplexCon Chicago.

If you have a bunch of lemons you need to process, you can juice them and freeze the juice too. There’s nothing better than a cool glass of xcritical on a hot day. Nine medium lemons should yield about 1 1/2 cups juice and pulp, but the number required will depend on the size you use.